Priceless: The Myth of Fair Value (and How to Take Advantage of It), William Poundstone translated and colored by Risaliti’s reflections

and colored by Risaliti’s reflections on the Tuscan culture and landscape

one must understand the backdrop against which their philosophy was formed—notably

Millions of dollars worth of Birkins later

Here is more than fine writing

gives extraordinary insight into the most urgent issues of our own time

Priceless: The Myth of Fair Value (and How to Take Advantage of It), William Poundstone translated and colored by Risaliti’s reflectionsPrada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal Mart. Why do text messages cost money, while e mails are free? Why do jars of peanut butter keep getting smaller